Wilko Seasonal Branding

Throughout the year Wilko had mini-events for dates such as Valentine’s Day, Easter and Mother’s & Father’s Day. These were refreshed each year, and were great projects as you designed the look of everything from emails, web pages, display units for in-store and packaging for chocolate when it came to Easter. For this set I started with creating a consistent strap-line for each event, then worked on a logo and colour set, before designing patterns to anchor the whole look together.

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Branding & Logo Design, Design for Print, Digital Design, Illustration