Although I work on the food leaflets all year round, I especially love creating the Christmas ones! Using Co-op’s Christmas colour palette and paper decorations, I created a festive feel with a high-end look, achieved through dark greys and high-quality photography. Thoughtful copyrighting was also used for section headers to reflect the Christmas theme, while price points were still strong enough to stand out to the customer, while not effecting the festive factor. I also designed a Christmas food eshot, which was animated to bring in sparkle and wow-factor upon opening.
December 01, 2020